Michele Fernandez
Seasoned sales and marketing leader with over 25 years of experience in real estate development, market analysis, and product positioning. Expertise in project management, strategic planning, and driving revenue growth through innovative marketing strategies. Strong background in collaborating with architects, designers, and sales teams to develop and sell high-value communities.
Core Skills & Competencies
✔ Sales Strategy & Business Development
✔ Real Estate Market Analysis
✔ Project & Product Development
✔ Luxury Home Sales & Marketing
✔ Team Leadership & Training
✔ Advertising & Brand Positioning
✔ Contract Negotiations
✔ Interior Design & Model Home Staging
Professional Experience
Shores Development Inc. | Director of Sales & Marketing
April 2007 – Present
- Led the creation and successful sellout of multiple residential communities, managing all aspects from inception to closeout.
- Directed sales operations, marketing initiatives, and HR responsibilities, ensuring seamless project execution.
- Designed and decorated model homes and sales offices, enhancing buyer engagement.
- Collaborated with architects to optimize floor plan designs and improve sales appeal.
- Developed marketing collateral including print ads, brochures, and promotional videos.
D.R. Horton – America’s Builder | Dade County Area Sales Manager
June 2005 – April 2007
- Managed sales and operations across five residential communities, overseeing a team of 14 sales associates.
- Increased revenue and buyer engagement in condominiums and single-family homes priced from $200K–$500K+.
- Spearheaded the successful launch and sales growth of the Mandarin Lakes community in Homestead.
Lennar Homes | Sales Associate
2004 – 2006
- Led sales efforts for Colonnade at Dadeland Mall, a new luxury condominium project.
United Homes International | Sales Associate / Manager
1998 – 2003
- Managed sales for multiple high-end communities including Corsica Estates, Catalina Bay, and Catalina Lakes.Awards & Recognition
Awards & Recognition
Builder Association of South Florida
• Best Sales Associate (2000, 2001)
• Best Sales Manager (2003)
• Excellence Award – Top Producer (2005, 2006)
Contact Details
Email address
[email protected]
Primary phone
(305) 345-3282
Address
125 San Juan Dr.
Islamorada FL, 33036
License
#0659766
